
I had heard about this from Flashlight Peter and I cringed. If you’re not familiar with the news, the Sci Fi channel is having a mid-life crisis. It will now buy an expensive, Italian spaceship and ditch the Lifetime channel for a younger network.
Tim Brooks, one of the guys who helped launch the Sci Fi channel when he worked at USA, is quoted as saying:
The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular
Ouch. I may be antisocial, and I may be obsessed with video games, but I do not have a basement! (But if I had one I would transfer the Star Wars room there.)
Here’s another gem:
We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi
I really don’t think you’re fooling anyone, Mr. Brooks. Mr. Howe, the guy that currently runs the Sci Fi channel (I refuse to say ‘Syfy‘), has this to say:
We need an umbrella brand we can attach to new businesses: Sci Fi games, Sci Fi kids. It does no use to attach ‘Sci Fi’ because there’s hundreds of sci-fi Web sites and sci-fi publications. So it’s changing your name without changing your name
Then he goes on to talk about how they’re working on a show that also will have a subscription-based MMORPG. I remember the good ol’ days when it was the movie and then the spin-off marketing.
Did you know that not once are the words ‘TIE Bomber’ or ‘Palpatine’ used in the dialogue or the script for the original Star Wars trilogy? Check out the proof that Lucas is a marketing genius.
Syfy? That’s your marketing genius? And you say that you don’t want to focus on space or aliens? Because that hasn’t been their focus, right? [cough] Cylons [/cough]
I must admit that I am intrigued by an MMORPG that updates with the events of the show, but I don’t have time for that. I know that there’s all this stuff about Heroes or Lost, but I don’t have time to check that out.
Who has that time?
geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular

The Facepalm v. 1.2
And to save you the trouble, Wookieburger, I point towards what Syfy looks like an abbreviation for.